I don't mean to be strident with the title of this post (and I welcom any suggestions to change the name if anyone is offended by it).
I think the strategy to brand Obama as "presumptuous" has Rove written all over it. I think it also carries hidden racial overtones (the Uppity meme...) I also think it is probably the Republicans only chance to use one of Barack's greatest strenght to attack him: the guy's tremendous charisma.
I remember reading maybe a month ago or so a statement from Rove about Barack Obama, describing him as the (black) smug guy in the country club with the cute date who would stand back and make critical comments of all the other (white) folks. I remember thinking at the time that I could not even remotely associate my image of Barack with the contrived and fabricated image that Rove was trying to push. In fact (to my shame as it shows I'm not immune to this subtly racial prejudice, even if I am a racial minority myself), the only image that came to my mind upon reading Rove's description was OJ Simpson's.
It dawned on me at that moment that that would be a narrative the Republicans would try to play against Obama. I frankly saw no path for them to achieve that at the time. I still feel it is not an image that easily sticks to Obama (although I can't tell for sure, as I have been outside of the US for the past year, so I don't see first hand what the coverage is like and what the water-dispenser talks are like in the US these days), but I definitely see a pattern in the "presumptuous" narrative and the recent "celeb" McCain ad, and I think this is what they are trying to do.
I think Obama should avoid this branding by resorting to a different type of imagery (unfortunately, humans are so prone to following images): that of the capable, earnest, serious guy at the top of his game. Think Tiger Woods. Does Tiger Woods ever seem a bit arrogant? Not particularly, although I'm sure he is a proud man, as he should be. I think in his case, his image as an increadibly talented guy squares with his demeanor and nobody would ever think of him as arrogant because everybody knows there are only a couple of people in the world that can play at his level.
For the record, I think for the most part this is the image that Obama is projecting (and one that happens to match reality). But I think it helps to keep the opposing images in mind when pushing back on the Rovian tactics.
What do others think? Am I onto something here? Am I over reacting?
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